• Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).

    Backlinks are links on one website that, when clicked, take the user to another site. For example: this is a link, click here, Example, example.com, http://www.example.com. Backlinks can be in the form of an image as well as text. 

    Backlinks or Inbound Links (IBL's) are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines.

    As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

    The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. 

    Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target's ranking in the search engine's index. The nofollow directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) not to pass link equity through any links on a given webpage.

    A bad backlink comes from unrelated and untrusted sources. Sites that have been penalized and those that are violating Google's Webmaster Guidelines can have a negative impact on your SEO. To avoid having bad backlinks, you have to perform a quick website audit to all the sites you plan to build links on.

    To disavow links, go to “Configure my site” and then select “Disavow Links.” Within the Disavow Links tool, use the dropdown menu to indicate that you are disavowing a page, directory, or domain URL. Enter the URL you want to disavow and click “Disavow".

    Dofollow backlinks allow Google, or whatever search engine is being used, to follow them and reach your website. Basically, these are links that will pass on the SEO benefits of the website where it is built from to the hyperlinked website. ... This will improve its ranking position significantly in search engines.


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