Broken links SEO
Broken Links Negatively Affect SEO. It's important to understand that one of the ways search engines rank websites is by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and, thus, indexing it
A broken link or dead link is a link on a web page that no longer works because the primary resources website is encountering one or more of the reasons below. An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error)
Remember that redirecting and fixing broken links is an ongoing process. For the average website, once per month is an appropriate cycle. You can spend as much time on it as you do writing SEO friendly headlines.
Link rot (or linkrot) is the process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable.
In computing, spamdexing (also known as search engine spam, search engine poisoning, black-hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes
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