• Powerful Title — But Avoid Clickbait

    Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page.

    Why Relevancy Matters in Building Real Links

    A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.

    The Major Elements of Planning

    Google is constantly evolving to better understand the context and intent of user behaviour. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.

    Canvas your competitors

    Google continues to use natural, quality inbound links as a main ranking factor. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Gaz Hall, a UK based SEO Specialist, commented: "It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all."

    Powerful Title — But Avoid Clickbait

    Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs


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