• Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites.

    Get People Talking About Your Brand

    Rankings in SEO refers to a website’s position in the search engine results page. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear.

    Failing To Optimize Keywords

    Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords and backlinks on popular search engines. The old saying that “life is a journey, not a destination” can also be applied to SEO. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

    Planning is a crucial part of any SEO campaign

    Search engines no longer value pages filled with targeted keywords. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. According to Gaz Hall, a UK SEO Consultant : "When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers."

    Focus on the outcome.

    Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a “social signal” or “citation". Add structured data markup in your website's code to include vital business information for Google to find and showcase.


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  •  As buying backlinks is often the quickest way to acquire them, for lots of businesses it's the most appealing option, especially so if the extra revenue generated by good rankings more than covers the cost of buying the links needed to achieve them.  But bear in mind going down the easy route is not always the best option. If Google find out that you've bought backlinks then they can quite easily drop you from the search rankings as its against their terms of service.

     The one exception is for affiliate marketers. Affiliate marketers can make a substantial income without needing a product. With that said, here are some areas to invest time and capital into outside of buying backlinks:.

      How much does it cost to buy backlinks from authority blogs in 2016?

      I though a while ago I heard that buying backlinks was a no go, until I seen and read this article: I notice the guy that wrote the article suggested that you can buy backlinks from fiverr, and also just make sure they are do-follow backlinks. Can someone please correct me and perhaps clear my confusion over this idea.

      Want to buy backlinks? You can use these websites to buy cheap backlinks for niche websites. You can even use them for your event blogs.

      Best backlinks freelance services online. Outsource your backlinks project and get it quickly done and delivered remotely online.

     Will answer questions about backlinks like importance of links, should you buy backlinks, what kind of paid links to avoid & places to buy quality backlinks.

      For those website owners in search of a quick SEO fix, a dilemma is created by the fact that buying backlinks can and does work, if only temporarily. Paid links are readily available and lots of businesses buy them, especially in competitive niches. 

    The best place to buy backlinks is the one that is able to get results for it's clients, therefore look for great service reviews. Do the maths! It will always serve you right.


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  • SEO should be part of the marketing mix but it is often very misunderstood. One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs.

    A URL for HTTP (or HTTPS) is normally made up of three or four components:

    A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. ...

    A host. The host name identifies the host that holds the resource. ...

    A path. ...

    A query string.

    URL optimization means Short, descriptive urls are optimal. It is very important the url for your webpage contains your keyword phrase and is no longer than 100 characters. And url should be static instead of dynamic, it helps you a lot to get fast and stable rankings

    A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines

    Some URL's take a KS2 Maths teacher's knowledge to be able to understand what they're about. The key is to make it simple. A short snappy URL is the key to success - its easy to copy too,

     

     


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  • Broken Links Negatively Affect SEO. It's important to understand that one of the ways search engines rank websites is by crawling their links. If there are dead links on your website, it can stop search engine spiders from crawling your site and, thus, indexing it

    A broken link or dead link is a link on a web page that no longer works because the primary resources website is encountering one or more of the reasons below. An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error)

    Remember that redirecting and fixing broken links is an ongoing process. For the average website, once per month is an appropriate cycle. You can spend as much time on it as you do writing SEO friendly headlines.

    Link rot (or linkrot) is the process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable.

    In computing, spamdexing (also known as search engine spam, search engine poisoning, black-hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes


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  • Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine

     

    Link juice or Google Juice is a colloquial SEO term describing the distribution of backlinks within a webpage and the strength or reputation of these links.

     

    To help better explain the SEO side of this we created an internal link juice tool to show very clearly how much PageRank link juice flows through each link on the site, and then compare that to how much link juice would flow if the number of links were reduced to 100 links. Sometimes this requires a bit of creative thinking.

     

    What does Link Juice mean? "Link Juice" is a slang term referring to how powerful a certain link (within a site or from one website to another) is or could be. The idea is that a link from a well known website (e.g. SEO Hull)  that is trusted by the search engines will pass more "juice" than one on a pointless directory. 

     

    One of the biggest, missed opportunities I see by an SEO expert is wasted link juice. SEOs and link builders alike are in relentless pursuit of high value links and the equity and semantic relevance that those coveted links carry. However, the irony is they often overlook vast, untapped reservoirs of concentrated links.

     

    Link Juice is an important SEO factor for ranking your website within Google search results. I have seen many bloggers overlooking the power of this factor which results in wasted link juice.

     

    Link juice ou jus de référencement est un terme utilisé par les professionnels du référencement pour évoquer les effets bénéfiques sur le référencement naturel que peut transmettre un site à un autre site ou plutôt une page à une autre page par le biais d'un lien sortant ou backlink

     

     How to easily identify and recover wasted link juice to improve your website's usability and SEO results.

     

     Link juice is a primary resources  in the search engine optimization world — and it doesn't come easy. It's a strategy game that gets more out of less and rewards marketers who prioritize value. For the uninitiated, link juice is marketing jargon that is used to explain the power (i.e., relevance) that external links give.

     


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