Optimising Your Website is Not A Guaranteed Traffic Generator
Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Google continues to use natural, quality inbound links as a main ranking factor.
More content equals better rankings and more links
You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes.
Start with seed keywords
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Gaz Hall, a UK based SEO Specialist, commented: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1."
Revise your old content and update it
Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience.
Why Relevancy Matters in Building Real Links
A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.
The Major Elements of Planning
Google is constantly evolving to better understand the context and intent of user behaviour. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.
Canvas your competitors
Google continues to use natural, quality inbound links as a main ranking factor. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Gaz Hall, a UK based SEO Specialist, commented: "It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all."
Powerful Title — But Avoid Clickbait
Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs
High quality links matter and make a huge difference
SEO is technical, complicated, time-consuming and potentially dangerous. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile.
What does a good Backlink Profile look like?
Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.
Why Relevancy Matters in Building Real Links
Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Search engine algorithms will continue to become more sophisticated. Gaz Hall, a UK based SEO Specialist, commented: "While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!"
How do backlinks help SEO?
If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. What factors do you need to bear in mind? Does keyword usage still apply? Mobile is becoming more popular every year. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.
Use Responsive Design
Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization.
How to optimize your website for mobile?
For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a "vote of confidence".
Boost Site Speed
Strategically written website copy includes well-thought-out internal links and calls to action. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Do not try to avoid no-follow links completely. These links may have value in improving your search rank. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "What would you type into a search engine to find your business website or page?"
Long Tail Traffic Is Hiding In Long Form Content
Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. A so-called website blocker is something that prevents search engines from accessing the site Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.
Get People Talking About Your Brand
Rankings in SEO refers to a website’s position in the search engine results page. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear.
Failing To Optimize Keywords
Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords and backlinks on popular search engines. The old saying that “life is a journey, not a destination” can also be applied to SEO. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
Planning is a crucial part of any SEO campaign
Search engines no longer value pages filled with targeted keywords. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. According to Gaz Hall, a UK SEO Consultant : "When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers."
Focus on the outcome.
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a “social signal” or “citation". Add structured data markup in your website's code to include vital business information for Google to find and showcase.