• URL Optimisation

    SEO should be part of the marketing mix but it is often very misunderstood. One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs.

    A URL for HTTP (or HTTPS) is normally made up of three or four components:

    A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. ...

    A host. The host name identifies the host that holds the resource. ...

    A path. ...

    A query string.

    URL optimization means Short, descriptive urls are optimal. It is very important the url for your webpage contains your keyword phrase and is no longer than 100 characters. And url should be static instead of dynamic, it helps you a lot to get fast and stable rankings

    A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines

    Some URL's take a KS2 Maths teacher's knowledge to be able to understand what they're about. The key is to make it simple. A short snappy URL is the key to success - its easy to copy too,



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